Revamped 'Kia Unplugged Ground'... Electric Vehicle Lineup at a Glance

Kia to Host Program Inviting Kia Tigers Fans on the 22nd
Customer Experience Events at the Renovated Kia Unplugged Ground in Seongsu-dong
Special Programs Include Influencer Meet-up and Team Kia Party

Kia announced on the 14th that it has renovated the 'Kia Unplugged Ground' in Seongsu-dong, Seoul, and will hold customer participation events. Kia Unplugged Ground is an EV-specialized complex cultural space that opened in 2021 with the launch of Kia's first EV series model, 'The Kia EV6.'

Kia announced on the 14th that it has renovated the 'Kia Unplugged Ground' in Seongsu-dong, Seoul, and will hold customer participation events. View of the Connecting Lounge inside Kia Unplugged Ground (Photo by Kia)

In line with the launch of new electrified models such as 'The Kia EV4,' Kia has newly renovated the Kia Unplugged Ground space. The walls within the exhibition area were removed to enhance the openness of the exhibition space, and the entire electric vehicle lineup, including the Kia brand's first compact electrified sedan EV4, as well as the EV3, EV6, and EV9, were displayed together in one place.

A new entrance was opened in front of Exit 4 of Ttukseom Station to improve customer accessibility, and a facade featuring an upward-right graphic reminiscent of the Kia logo was installed to strengthen the space's presence.

Kia also operates the 'Kia Discovery Day' program, which provides customers with differentiated mobility and brand experience opportunities.

Kia announced on the 14th that it has renovated the 'Kia Unplugged Ground' in Seongsu-dong, Seoul, and will hold customer participation events. EV4 displayed at Kia Unplugged Ground (Provided by Kia)

This includes the 'Influencer Meet-up,' where customers and influencers from various fields can share Kia's brand values, and the 'Team Kia Party' with fans of the professional baseball team Kia Tigers and the e-sports team Dplus Kia, which Kia sponsors.

The first Team Kia Party will be held on the opening day of this year's professional baseball league, the 22nd, with a joint viewing of the opening game with Kia Tigers fans. Customers wishing to participate can apply on the event page of the Kia website from the 14th to the 18th.

A Kia official stated, "The newly reborn Kia Unplugged Ground has developed into a lifestyle space that connects mobility and people, enabling us to provide a wider variety of customer experiences. We will not only expand opportunities for new car experiences but also regularize customer experience programs linked with influencers from various fields and Kia sports teams to continuously strengthen the bond between customers and the Kia brand."

This content was produced with the assistance of AI translation services.