Home&Shopping Sets Out to Discover Excellent SMEs and Small Business Owners Across Every Corner of the Country

'Ilsacheonri' Project Launches a Total of 1,491 Products on TV Home Shopping Over 13 Years

Home&Shopping announced on the 13th that it has launched the 'Visiting MD Consultation' to support local excellent small and medium-sized enterprises (SMEs) and small business owners in entering TV home shopping.

The 'Visiting MD Consultation' is part of the 'Ilsacheonri (一社千里)' project, which is promoted in collaboration with metropolitan and provincial local governments and Home&Shopping. It is an opportunity to discover competitive local products and present them to consumers nationwide. Since the first launch broadcast in September 2012, the Ilsacheonri project has actively supported the expansion of sales channels for SMEs and small business owners by introducing more than 1,491 products through Home&Shopping over 13 years.

This year, starting with Gangwon-do on the 11th, Home&Shopping will visit 13 metropolitan and provincial local governments nationwide, including Daegu, Busan, and Chungbuk, to directly discover SMEs and small business owners wishing to enter the market.

Products finally selected through one-on-one product planner (MD) consultations and evaluations conducted by region will undergo commercialization and be presented to consumers through TV home shopping. A Home&Shopping official stated, “We will actively support excellent local SMEs and small business owners to pioneer new sales channels and grow through the Visiting MD Consultation,” adding, “We will continue to seek various cooperation measures for mutual growth with SMEs.”

This content was produced with the assistance of AI translation services.