Order to Food Companies: "Remove Artificial Colorings"
"We Will Strengthen Trust by Removing 'Toxins' from Food"

Robert Kennedy Jr., the U.S. Secretary of Health and Human Services (HHS), has reportedly instructed processed food manufacturers in the United States to "remove artificial colorings."


On the 11th (local time), the U.S. financial media outlet Bloomberg cited an email sent by the Consumer Brands Association (CBA), a trade group representing U.S. grocery retailers, to its members, reporting that Secretary Kennedy conveyed this demand during a meeting with senior executives of major food companies the previous day. Senior executives from large corporations such as General Mills, Kellogg, Kraft Heinz, and PepsiCo, known for their cereal products, reportedly attended the meeting.


Robert Kennedy Jr., U.S. Secretary of Health and Human Services (left). Robert Kennedy Jr. ex

Robert Kennedy Jr., U.S. Secretary of Health and Human Services (left). Robert Kennedy Jr. ex

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According to the media, Secretary Kennedy has adopted the removal of artificial colorings from foods distributed in the U.S. as a top priority before the end of his term. The CBA also reported that he made it clear he would take direct action if the food industry does not devise solutions to eliminate artificial colorings from food.


The CBA added, "We plan to discuss with officials the specific expectations authorities have for the food industry and how HHS can assist in removing obstacles during the industry's process of providing solutions."


After the meeting, Secretary Kennedy posted on his social media account 'X' that "We will strengthen consumer trust by removing toxins from food."


Some states in the U.S. have already been strengthening regulations on artificial color additives. For example, California has completely banned the use of artificial colorings in school meals since last year. Virginia and New York are also considering similar measures.



Meanwhile, health activists in the U.S. have criticized food companies for adding artificial colorings, which have no nutritional value, to make food visually more appealing. Bloomberg also reported that some coloring ingredients have raised concerns about causing hyperactivity disorders and cancer in children.


This content was produced with the assistance of AI translation services.

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