Cashwalk, 'Shotping' Success Drives 30% Increase in 'Cashdeal' Transaction Volume

Nudge Healthcare announced on the 12th that the transaction amount on the commerce platform CashDeal has increased by more than 30% compared to the early days of the service launch.

Nudge Healthcare recognized the influence of short-form content in e-commerce and introduced the short-form shopping service "Shortping" to the commerce platform "CashDeal" within the health management app "CashWalk" in September last year. As a result, CashDeal's transaction amount increased by more than 30% within five months after the launch of Shortping. The monthly active users (MAU) of CashDeal also increased by approximately 28%.

CashDeal's Shortping enhances users' purchase interest by vividly presenting key product information and real user reviews through short videos. Users can grasp the product's features through brief videos and receive points without any limit on the number of times, as long as they watch for more than 10 seconds. The accumulated points can be used immediately on CashDeal, which has received positive feedback.

Users can access CashDeal within the CashWalk app and click the Shortping tab at the bottom to use the service. While watching Shortping, interested products can be easily purchased through the product page link at the bottom of the video.

Park Jeongshin, CEO of Nudge Healthcare, said, "We are pleased that CashDeal's Shortping, which was quickly launched at the time when the popularity of short-form content began to rise, is receiving positive responses from consumers," adding, "Short-form content has the advantage of a high purchase conversion rate and allows fast communication with consumers." He continued, "Nudge Healthcare plans to further strengthen the Shortping service going forward."

This content was produced with the assistance of AI translation services.