Mercedes-Benz Appoints Pro Golfers Park Hyunkyung and Kim Minbyul as Ambassadors
Participation in Customer Events Including the Mercedes Trophy
Mercedes-Benz Korea announced on the 12th that it has selected professional golfers Park Hyun-kyung (Mediheal) and Kim Min-byeol (HiteJinro), who are active in the Korean Ladies Professional Golf Association (KLPGA), as brand ambassadors.
Mercedes-Benz Korea announced on the 12th that it has selected professional golfers Park Hyun-kyung (Mediheal) and Kim Min-byeol (HiteJinro), who are active in the Korean Ladies Professional Golf Association (KLPGA), as brand ambassadors. From the left: Kilian Tellen, Vice President of Products, Marketing, and Digital Business at Mercedes-Benz Korea; professional golfer Park Hyun-kyung; professional golfer Kim Min-byeol; and Lee Sang-guk, Vice President of Sales at Mercedes-Benz Korea. (Provided by Mercedes-Benz Korea)
View original imageMercedes-Benz Korea will provide the premium SUVs GLS and GLE, which represent Mercedes-Benz with spacious interiors and luxurious convenience features, to support safe and comfortable transportation during training and tours.
For the next year, pros Park Hyun-kyung and Kim Min-byeol will participate in various customer events hosted by Mercedes-Benz, playing a role in widely promoting the value of being a "brand admired by all." They also plan to participate in the amateur golf tournament for Mercedes-Benz customers, the "Mercedes Trophy," offering customers a differentiated brand experience.
Pro Park Hyun-kyung expressed, "I am happy and grateful to be able to work with Mercedes-Benz Korea again this year after last year," adding, "I will do my best to become a shining star like the Mercedes-Benz logo this season."
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Meanwhile, Mercedes-Benz has been strengthening customer engagement by continuing various activities to develop golf culture both domestically and internationally for over 30 years. This includes hosting the amateur golf tournament "Mercedes Trophy," which attracts over 60,000 participants worldwide annually, and serving as an official sponsor of major global golf tournaments such as the Masters Tournament and The Open Championship, two of the PGA Tour's four major golf events, thereby enhancing its connection with sports.
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