Tourism Organization Launches 'Black Desert' Themed Travel Packages for Online Game Fans
The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 12th that they will operate a foreigner-exclusive travel product linked to the online game "Black Desert," in collaboration with domestic game developer Pearl Abyss and global online travel agency (OTA) Klook, until the end of this year.
Black Desert is a massively multiplayer online role-playing game (MMORPG) released by Pearl Abyss in 2015. It is currently serviced in 150 countries worldwide, with a cumulative subscriber count reaching 50 million. In August last year, a new game setting called "Land of Morning: Seoul" was unveiled, introducing the charm of Korea to gamers around the world. The Korea Tourism Organization signed a business agreement with Pearl Abyss in November last year and launched this travel product through collaboration with Klook.
This travel product features a course exploring major backgrounds within "Black Desert: Land of Morning," inspired by the Joseon Dynasty, and is operated under four themes: ▲ Seoul (Gyeongbokgung Palace, Korean Folk Village, etc.) ▲ Nampo Gateway (Cheongju Sangdangsanseong Fortress, Boeun Beopjusa Temple, etc.) ▲ Nopsae (Suwon Hwaseong Fortress, Bucheon Wonmisan Mountain, etc.) ▲ Dalbyeol (Seoul Eunpyeong Hanok Village, Paju Gamaksan Mountain, etc.).
Tour participants can obtain coupons and goods usable within the online game through quiz events accompanied by explanations matching the game theme. The product price ranges from a minimum of $40 (approximately 58,000 KRW) to a maximum of $72 (approximately 105,000 KRW), and participants can choose foreign language guide services in English, Japanese, Chinese, and more.
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Ban Ho-cheol, head of the Themed Tourism Team at the Korea Tourism Organization, stated, "This tour product is a unique inbound tourism product utilizing K-game backgrounds, offering participants a special experience that crosses both online and offline. The Korea Tourism Organization will continue to develop tourism products reflecting trends to create demand for visits to Korea."
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