LG U+ Teams Up with Google to Enhance 'Iksio' Intelligence... From Conversation Analysis to Search and Booking [MWC On-site]

Understanding and Acting on Call Content
'ACTIONABLE AI' to Launch Within the Year

LG Uplus is teaming up with global big tech company Google to target the global market in the AI service sector. Hong Beom-sik, President of LG Uplus (center), Matt Renner, Global Head of Sales at Google Cloud (left), and Karen Teo, Head of Google APAC Platform/Device Partnerships, are seen collaborating and taking a commemorative photo at MWC25. Photo by LG Uplus

LG Uplus is partnering with global big tech company Google to expand the capabilities of its AI agent service, 'ixi-O'. Currently, ixi-O analyzes call content to recommend personalized videos, but it will evolve into an 'Actionable AI' that can instantly search for related places or objects mentioned during calls and even suggest necessary actions.

On the 3rd (local time), the two companies announced a comprehensive cooperation plan to strengthen AI competitiveness at the 'Mobile World Congress (MWC) 2025' held in Barcelona, Spain.

Evolving into 'Actionable AI' capable of call analysis, search, and booking

Through this collaboration, LG Uplus plans to significantly expand ixi-O's functions by utilizing Google's AI model 'Gemini' and Google Cloud's 'Vertex AI' services. The actionable AI features of ixi-O are expected to be available to LG Uplus mobile customers within this year.

For example, if a user says during a call with a friend, "I need to catch a taxi," the AI recognizes this and suggests after the call ends, "Shall I book a taxi for you?" The AI can automatically recognize information from the call, from the departure location to the destination. To achieve this, ixi-O is actively considering introducing the 'Grounding with Google Search' feature.

LG Uplus and Google will jointly pursue global market expansion alongside the advancement of ixi-O's services. While enhancing the quality of existing services such as call recording and summarization, and voice phishing prevention, they plan to develop various AI-based services by leveraging Google Cloud's generative AI technologies, including multimodal AI.

Hong Beom-sik, CEO of LG Uplus, stated, "Through cooperation with Google, we will introduce differentiated services that add convenience to AI that anyone can use with confidence, and through this, we will enter the global market."

Matt Lerner, Global Head of Sales at Google Cloud, said, "Through the collaboration of both companies to implement the powerful Gemini on Vertex AI, we will further enhance LG Uplus's AI agent capabilities and provide ixi-O users with a smoother and superior mobile device experience."

This content was produced with the assistance of AI translation services.