"Why Are Ryan and Chunsik Appearing Here?"... Collaboration with Southeast Asian Luxury Hotel

Kakao Friends Collaborates with Andaz Bali and L7 Hanoi
Expanding Character IP Licensing Business in the Global Market

Kakao characters will soon be seen at luxury hotels in Bali, Indonesia, and Hanoi, Vietnam.

A special room presented through collaboration between Kakao Friends and Andaz Bali. Photo by Kakao

On the 25th, Kakao announced that it has signed a license agreement for the use of Kakao Friends characters with 'L7 West Lake Hanoi by Lotte,' following 'Andaz Bali.' Through collaboration with global hotel brands, Kakao Friends is expanding the scope of its character IP (intellectual property) licensing.

Last month, Kakao Friends collaborated with Hyatt's luxury hotel brand Andaz to launch a special package called 'Kakao Friends in Bali' at Andaz Bali. The Garden Pool Villa rooms are decorated with Kakao Friends character products and specially made amenities to provide a unique experience.

The package includes ▲ breakfast and happy hour ▲ kids club access ▲ food and beverage credits worth $50 per day, and the resort's restaurants offer special menus such as the 'Spicy Ryan Burger' and 'Kakao Friends Afternoon Tea.' This package is available until December 31.

A special room presented through collaboration between Kakao Friends and L7 Hanoi. Photo by Kakao

Following Andaz Bali, Kakao collaborated with Lotte Hotel & Resort's L7. At 'L7 West Lake Hanoi' located in Hanoi, Vietnam, guests can enjoy a room package that includes Kakao Friends amenities and macarons. Guests using this package can also access various hotel facilities such as the infinity pool, sauna, outdoor garden, and kids room.

Going forward, Kakao Friends plans to actively expand its licensing business with global hotel brands to increase touchpoints with customers both domestically and internationally.

A Kakao representative stated, "Through collaboration with global hotel brands, we are expanding our IP into the premium lifestyle sector. We will continue to provide unique experiences exclusive to Kakao Friends through various collaborations and enhance our brand value in the global market."

This content was produced with the assistance of AI translation services.