Haenam County Signs MOU with American Fence Company for Agricultural and Marine Product Exports

Expectations for Securing New Markets for Premium Agricultural and Marine Specialty Products

Haenam County, South Jeolla Province (Governor Myung Hyun-gwan) announced on the 25th that it had signed a business agreement with WooltariUSA, a company specializing in agricultural and food product sales based in Los Angeles, USA, to expand exports of agricultural and food products.

During the signing ceremony, which was attended by Governor Myung Hyun-gwan, WooltariUSA CEO Kim Min-hyuk, and other officials currently visiting the United States, both parties agreed to work together to expand the export of agricultural and marine products from Haenam and to discover mutually beneficial cooperation models.

Through the agreement, Haenam County will focus on discovering export products and supporting product commercialization to ensure quality control and stable supply, while WooltariUSA will utilize its online and offline marketing capabilities to ensure the continuous distribution and sales of Haenam's agricultural and marine products.

County Governor Myunghwan Myung (left) is signing a business agreement with Minhyuk Kim, CEO of Ultari, an agricultural and food specialty sales company based in Los Angeles, and they are taking a commemorative photo. Provided by Haenam County

WooltariUSA, established in 2018, is a distributor specializing exclusively in premium Korean agricultural and marine products. The company operates five offline stores and an online shopping mall in the United States, generating annual sales of approximately 60 billion KRW.

In particular, with its optimal marketing capabilities centered on its online shopping mall, which accounts for 80% of its sales, WooltariUSA is expected to secure new distribution channels for expanding exports of Haenam's high-quality agricultural and marine specialty products.

Last December, a special promotional event for nine items from six companies in Haenam County (including organic rice, instant rice, red pepper powder, and dried sweet potatoes) was successfully held. Instant rice and red pepper powder were repurchased and exported again in February this year.

CEO Kim Min-hyuk stated, "The promotional event showed that consumer interest in Haenam's agricultural products is very high," and added, "We plan to continue introducing Haenam's agricultural specialties to the US market through ongoing export expansion."

After the business agreement, participants toured WooltariUSA's logistics warehouse and LA store, checked on-site sales status, and conducted export market research.

Governor Myung Hyun-gwan said, "Following last year's export agreement with New Frontier in the US and now with WooltariUSA, our efforts to expand exports of Haenam's excellent agricultural and marine products are achieving remarkable results. We are planning to transition to a stable, high value-added agricultural industry through export expansion, and will continue to discover outstanding export products to further grow our market."

This content was produced with the assistance of AI translation services.