What Scent Does the Tranquility of Walden's Lakeside Hold?... Yes24 Embeds Literary Narratives in Fragrances

Funding for ‘Yes24 Literature Diffuser Collection’ Begins
Five Scents Inspired by Literary Narratives Introduced
Pre-launch Funding Products Revealed Ahead of March Release

Cultural content platform Yes24 announced on the 24th that it will conduct funding for the ‘Yes24 Literature Diffuser Collection,’ which combines famous classics with fragrances, until March 6.

This funding project is a collaboration with the French premium fragrance brand BALCHAUD. Perfumer Karin from the world-renowned fragrance company Robertet and perfumer Shadi, who has served as a judge for the Fragrance Oscars, joined forces to create a subtle scent. The package design features the work of famous illustrator Song Ji-hye, adding a fairy-tale sensibility to the classics.

The diffuser scents are composed of five types based on literary narratives: ▲‘Emma’s Elegance,’ expressing the lovely energy of Emma, the protagonist of ‘Emma,’ with a floral rose scent ▲‘Gatsby’s Sun,’ reinterpreting the golden world of ‘The Great Gatsby’ with a fruity orange scent ▲‘Aurora’s Dream,’ capturing the sensitivity of ‘the incarnation of love’ George Sand with a citrus orange blossom scent ▲‘Walden’s Forest,’ representing the tranquility of the lakeside in ‘Walden’ with a woody cypress scent ▲and ‘Odysseus’ Return,’ offering the relief of Odysseus after a long journey in ‘Odyssey’ with a woody vanilla scent.

Yes24 will conduct funding for two weeks before the official launch in March. The package includes ▲the diffuser (200ml, choice of 5 scents) ▲illustrated packaging ▲shopping bag ▲reed sticks ▲stone hexagonal coaster ▲and a set of bookmarks with the five scents, offered at a 15% discount from the regular price.

In collaboration with ‘Open Books World Literature Series,’ a diffuser bookmark giveaway event will also be held. Customers who purchase the Open Books World Literature Series, including ‘Emma,’ ‘The Great Gatsby,’ and ‘Odyssey,’ which inspired the collection, on the Yes24 website will receive a set of bookmarks infused with the five diffuser scents.

Choi Sera, CEO of Yes24, said, “Yes24 has continuously sought ways to connect books and readers beyond the printed word, allowing literature to be experienced in daily life. Through this diffuser, which is the result of that effort, we hope many readers will have a special time experiencing the unique atmosphere of classic literature through fragrance.”

The ‘Yes24 Literature Diffuser Collection’ is available on the Yes24 website.

This content was produced with the assistance of AI translation services.