Innocean Indonesia Subsidiary Achieves 1st Place as 'Agency of the Year'

Ranked No. 1 Local Agency in Just Five Years Since Establishment
Achieved 13th Place Among All Agencies Across Asia

Innocean announced on the 20th that its Indonesian branch achieved first place as 'Agency of the Year' locally and entered the top 20 agencies across Asia.

Innocean Indonesia was ranked number one in Indonesia in the Agency of the Year selection by the global marketing and advertising media 'Campaign Brief Asia.' This ranking was determined by a comprehensive evaluation of advertising award achievements, internal assessments, and creative rankings.

Dulux 'Yellow Canteen' campaign produced by Innocean Indonesia. (Photo by Innocean)

Notably, last year's 'Yellow Canteen' campaign, conducted with the global paint brand Dulux, received numerous awards at various international advertising festivals such as Clio, D&AD, Adfest, One Show, and Spikes Awards, which contributed to this ranking. The campaign was a CSR project designed for Indonesian students exposed to various diseases due to the prevalence of flies caused by the hot and humid climate. It was highly praised for significantly improving public spaces.

Innocean Indonesia also ranked 13th among the agencies in Asia that received the most awards.

Established in 2020, Innocean Indonesia is rapidly emerging as a top creative marketing agency in Indonesia, which is becoming a key hub for future industries in the Asia-Pacific region. Indonesia is the most populous country in Southeast Asia. It plays a pivotal role not only politically and economically but also in the advertising sector within the ASEAN region, making this achievement meaningful.

Lee Yong-woo, CEO of Innocean, said, "We are very pleased that the Indonesian branch has achieved first place within five years of its establishment, surpassing global advertising companies and local marketing agencies. We will continue to showcase Innocean's unique creativity aimed at the global market, based on a deep understanding and insight into local culture."

Yusdina Fibriyanti, head of Innocean Indonesia, stated, "Our goal is to be a partner that not only ensures the success of our clients but also makes a meaningful impact on the communities we work with. We will continue to focus on imprinting Innocean's unique values in the Indonesian market."

This content was produced with the assistance of AI translation services.