NH Investment & Securities Distributes Explanatory Video Ahead of Alternative Exchange Launch

NH Investment & Securities announced on the 19th that it has distributed a customer guidance video ahead of the launch of the Alternative Trading System (ATS).

The Alternative Trading System is a stock exchange that performs only the 'stock trading' function among the various functions of the Korea Exchange (KRX), and NextTrade (NXT) is scheduled to launch as the first of its kind in Korea on the 4th of next month.

With the introduction of the Alternative Trading System, trading hours will be extended from 8 a.m. to 8 p.m., and various order types such as midpoint orders and stop limit orders will be added for convenient selection. Additionally, fees are expected to be lower compared to the Korea Exchange, reducing trading costs. While these changes offer investors a wider range of choices, they may also cause confusion due to the new system and procedures.

To prevent such confusion and help customers better understand the new system, NH Investment & Securities produced a guidance video titled "What Exactly Is the Alternative Trading System?" This video explains the changed system and procedures from the customer's perspective. To reduce unfamiliarity and resistance to the term "Alternative Trading System," the key message "What Exactly Is the Alternative Trading System?" is used, with content such as "What’s so good about it?" and "It’s generally getting better~."

Also, by using a dialogue format between two friends, viewers can easily understand the content as if they are hearing an explanation from a friend. For those unsure about how to place orders across multiple exchanges, the video clearly explains how to use the smart trading service, where NH Investment & Securities finds the optimal exchange and processes orders advantageously for investors. The video is available on NH Investment & Securities’ YouTube channel, mobile apps (QV and namuh), and website. On the mobile apps, viewers can also check frequently asked questions and more detailed information.

Lee Jae-kyung, Vice President of the Retail Business Division at NH Investment & Securities, stated, "We provide this video to quickly and easily deliver exchange-related information to customers before the launch of the Alternative Trading System and to reduce confusion." He added, "We hope that future investments will become more convenient through NH Investment & Securities’ easy-to-understand guidance video."

This content was produced with the assistance of AI translation services.