E-Land Kims Club Opens 'Deli by Ashley' Songpa Branch

9th Deli by Ashley Opens at NC Songpa Kim's Club Store
Signature Ashley Queens Menu Offered as Deli
Over 4 Million Units Sold at Uniform Price of 3,990 KRW

E-Land Kim's Club announced on the 19th that it will open the 9th branch of 'Deli by Ashley' at the Kim's Club store in NC Songpa, Munjeong-dong, Songpa-gu, Seoul on the 20th.

Deli by Ashley is a brand that offers the signature menu of E-Land's restaurant buffet 'Ashley Queens' in the form of deli (ready-to-eat food). It sells more than 180 kinds of various global gourmet menus including sushi, chicken, salad, and Korean food at a uniform price of 3,990 KRW for all items. It is supplied on the principle of same-day cooking and same-day sales.

Customers are purchasing products at Deli by Ashley Pyeongchon branch. Provided by E-Land Kims Club

NC Songpa branch is located in a prime station area connected to Jangji Station on Line 8, with Wirye New Town in the background, and is situated in the core commercial district of southeastern Seoul, adjacent to Munjeong Legal Town just across the street. It is evaluated as an area with sufficient demand for ready-to-eat foods not only from housewives looking for home meal replacements but also from students’ lunch boxes and office lunch meals.

E-Land Kim's Club has newly opened a total of 9 Deli by Ashley stores (Gangseo, Bucheon, Gangnam, Bulgwang, Yatap, Pyeongchon, Daejeon Yuseong, Daegu Dong-A Department Store Shopping, and Songpa) at intervals of 1 to 2 months, selling an average of 20,000 products per day centered on metropolitan areas including Seoul, as well as major regional cities such as Daejeon and Daegu.

Accordingly, Deli by Ashley surpassed a cumulative sales volume of 4 million units just 11 months after its launch in March last year. After reaching 1 million units sold in September last year, it broke through 3 million units in December and is accelerating its sales pace.

A representative of E-Land Kim's Club said, "Deli by Ashley has created a new model for ready-to-eat foods in large supermarkets by offering an overwhelming variety of global gourmet menus at reasonable prices," adding, "This year, we plan to open more than 10 additional stores to reach more customers."

This content was produced with the assistance of AI translation services.