Ultra-Value "1,900 Won Lunch Bread" Off to a Strong Start
SPC Samlip's 1,900 Won Lunch Bread Gains Early Popularity
Sales 25% Higher Than Average in Initial Launch
Large Size Ranging from 15 to 19 cm
SPC Samlip's ultra-value "1,900 won Lunch Bread" is gaining popularity in its early days after launch. With the addition of two new products on the 20th, the company is expected to ramp up its sales efforts in earnest.
According to industry sources, the two varieties of Lunch Bread series-"Tomato Pizza Bread" and "Corn Mayo Big Bread"-launched by Samlip on February 13, recorded sales volumes 25% higher than other mass-produced bread products.
Previously, Samlip introduced the Lunch Bread series, which offers a quick and hearty meal for just 1,900 won. Characterized by its reasonable price and large size, ranging from 15 to 19 centimeters in length, this product was developed in response to the rapid rise of "lunchflation" (lunch + inflation). With rising prices, the trend of "time-value" (time + value) and "snacking"-light meals-has been spreading, especially among students and office workers, fueling growth in the convenient meal replacement market.
Lunch Bread uses brioche bread with high egg content, combined with a variety of popular ingredients such as tomato, corn mayo, and onion. In addition to the two previously released varieties, "Onion Cheese Bread" topped with onion sauce and pizza cheese, and "Hamppokki Big Bread" featuring smoked ham with Chinese-style Kanpung sauce, will be unveiled on the 20th. The strategy is to stimulate demand among consumers who are sensitive to economic burdens by offering a wide range of choices.
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A Samlip representative said, "Lunch Bread helps save both meal costs and time, and offers great taste, quality, and a satisfying portion, making it an excellent meal replacement in this era of high prices. We plan to expand the Lunch Bread series to meet the diverse needs of our customers."
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