Jipyeong Makgeolli Takes First Step in US Market... "Bringing a K-Alcohol Wave"

Export of Jipyeong Fresh and Jipyeong Dalbam Begins
Accelerating Expansion into Local Retail Channels

Jipyeong Brewery is making its first foray into the U.S. market, officially launching its overseas expansion.

Jipyeong Brewery's 'Jipyeong Fresh' and 'Jipyeong Dalbam' that have started exporting to the United States

On the 18th, Jipyeong Brewery announced the start of U.S. exports for two products: 'JI PYEONG FRESH' and 'JI PYEONG CHESTNUT.' These two products are export versions of Jipyeong Brewery's flagship items, 'Jipyeong Saeng Makgeolli' and 'Bonui Dalbam.' The packaging prominently features Hangul to emphasize their identity as traditional Korean liquors, and the design remains consistent with the domestic products to strengthen brand identity.

At the end of last year, Jipyeong Brewery completed the first export of these two products after obtaining approval from the U.S. Food and Drug Administration (FDA). Since last month, they have been available at Asian markets and restaurants in major cities such as California, Texas, New Jersey, and Washington.

Jipyeong Brewery is currently expanding its distribution network centered around large cities with dense Korean populations, and plans to accelerate its entry into the local liquor market by expanding sales channels through online platforms and distribution networks in the future.

A representative from Jipyeong Brewery stated, "Makgeolli is naturally being accepted by U.S. consumers as a healthy, naturally fermented liquor," adding, "Our goal is for it to establish itself as a beverage enjoyed in everyday life not only within the Korean community but also among local consumers."

This content was produced with the assistance of AI translation services.