Nongshim's 'Shin Ramyun Tomba' Enters All Stores of Australia's and Japan's No.1 Retailers

Sales at All Stores of Australia's Top Supermarket 'Woolworths' and Japan's Leading Convenience Store 'Seven-Eleven'

Nongshim is positioning 'Shin Ramyun Tumba' as a strategic product to target the global market and is working to secure overseas distribution channels.

On the 13th, Nongshim announced that Shin Ramyun Tumba has been confirmed for entry into Australia's largest supermarket chain, Woolworths, and Japan's top convenience store distributor, Seven-Eleven. It will be simultaneously launched in all stores of these distribution channels starting in March and April, respectively.

Woolworths operates about 1,100 stores nationwide in Australia, holding approximately 40% of the distribution market share, while Seven-Eleven operates around 21,000 stores in Japan. A buyer from Woolworths Australia stated, “Interest in Korean ramen has recently increased, and sales of Nongshim products in Woolworths have nearly doubled over the past year. Considering the growing interest in K-food in Australia and the popularity of Shin Ramyun Tumba in Korea, we decided to stock it in all stores.”

A Nongshim official said, "Recently, global consumers have shown great interest in Korean hit products even before their local launch," adding, "We plan to actively market Shin Ramyun Tumba in countries where people are familiar with foods using cream and cheese and prefer spicy flavors."

In fact, Nongshim is promoting the entry of Shin Ramyun Tumba not only in the U.S., Australia, and Japan but also in China, Southeast Asia, and Europe. Especially in the U.S., where local production of Shin Ramyun Tumba began last November, the product is achieving results centered on Asian markets. It is scheduled to start sales at Walmart, the largest U.S. distribution chain, in June, and Nongshim plans to officially expand the market by launching a square container-type Shin Ramyun Tumba, which is preferred by U.S. consumers, at the end of March.

Global content-linked marketing will also be strengthened. Edward Lee, who is currently active as the domestic model for Shin Ramyun Tumba, will be used in global advertisements including the U.S., and in Malaysia, marketing will be intensified in the form of popular local 'TikTok dramas.'

A Nongshim official said, “Top distributors in various countries around the world are showing high interest in Shin Ramyun Tumba, which combines Shin Ramyun’s delicious spiciness with smoothness and nuttiness,” adding, “Based on the achievements in Japan and Australia, we will promote Shin Ramyun Tumba worldwide together with leading companies in global distribution markets such as the U.S. and China.”

This content was produced with the assistance of AI translation services.