Gapyeong-gun, Complete CI Overhaul After 24 Years... Expressing Change and Leap Forward
Expressing Gapyeong's Energy and Dynamism
New CI to Be Immediately Applied to County Flag and Official Documents
Gradual Implementation in Facilities
Gapyeong-gun, Gyeonggi Province (Governor Seo Tae-won) officially announced a new CI (Corporate Identity) representing the county on the 5th. The new CI is the first complete replacement in 24 years since 2001.
A county official stated, "This CI change will be an important turning point for improving and differentiating Gapyeong-gun's dynamic brand image."
The newly changed CI was finalized after about seven months of public preference surveys and expert consultations. By combining the city name 'Gapyeong' and the initial 'G,' it expresses the energy and dynamism of Gapyeong, and the elegant curved design embodies Gapyeong's identity where people and nature, as well as nature and economy, harmonize.
Gapyeong-gun began the CI change process in April last year. The existing CI was a heraldic emblem style popular among many local governments in the early 2000s, which had limitations in reflecting Gapyeong-gun's individuality. Therefore, the county judged that developing a new representative symbol was essential for brand differentiation and proceeded with the CI change.
The new CI emphasizes Gapyeong's vitality and dynamism through rhythmic lines resembling waves. This expresses Gapyeong-gun's potential to leap forward as a center of change and growth.
Along with the announcement of the new CI, Gapyeong-gun plans to immediately apply it to the county flag and official documents and gradually reflect it in various facilities.
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Governor Seo Tae-won said, "The new CI will be a starting point to fully realize Gapyeong's change and leap forward," adding, "We will do our best to develop Gapyeong into a more vibrant and dynamic city through this CI replacement."
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