'Triplett' Partners with LG Electronics to Participate in ISE2025... Accelerating Global Expansion

Analyzing Visitor Behavior and Characteristics for Personalized Advertising
Showcasing Advanced Technology at the LG Electronics Booth
"Collaboration with Luxury Boutiques... Laying the Foundation for European Expansion"

Triplet, which won the CES 2025 Innovation Award for its spatial analysis artificial intelligence (AI) technology, will participate in 'ISE 2025' held in Barcelona, Spain, together with LG Electronics.

ISE is a global display and integrated systems exhibition where IT, display, and advertising technology experts gather annually. This year, it will be held from February 4 to 7.

Triplet can be found at the LG Electronics booth. Collaborating with LG Electronics' DOOH (Digital Out-Of-Home) solution, they will showcase AI-based spatial analysis and customized advertising solutions. Previously, the two companies collaborated at CES held last month in Las Vegas, USA. This time, they plan to deepen visitor behavior data analysis technology to present the potential of more sophisticated data-driven solutions.

Using AI-based data analysis technology, Triplet analyzes visitor movement paths, dwell time, gender, and age groups, and identifies preferences for each exhibition item in real time. The goal is to maximize advertising efficiency by providing insights into which visitor segments showed the greatest interest in the advertising content.

At this event, the system will recognize in real time the gender, age group, and dwell time of visitors standing in front of advertising screens in the exhibition hall, then deliver customized advertisements suitable for those visitor segments. Additionally, it provides reports that quantitatively measure advertising effectiveness by analyzing visitor behavior data.

Notably, a function has been added to recognize in real time when a visitor picks up a specific item. The solution analyzes the picked-up product and the visitor's behavioral context, and can deliver advertisements tailored to the visitor's gender and age group in real time.

Triplet, which received the CES Innovation Award this year, plans to reaffirm its technological prowess at ISE and strengthen its global leadership. Last year, Triplet also laid the foundation for entering the European market through collaboration with a luxury boutique in Paris, France.

Shin Dong-hwa, CEO of Triplet, stated, "By presenting innovative data-driven solutions through AI technology, we will continuously prove commercial potential not only in the European market but also globally," adding, "Through ongoing collaboration with LG Electronics, we want to develop this into a great opportunity for both large corporations and startups to grow together."

This content was produced with the assistance of AI translation services.