Discount Benefits and Additional Services... Subscription and Membership Products Popular in the Performing Arts Sector

As the new year begins, membership and season ticket products are gaining attention in the performing arts sector. This is because they offer not only significant discount benefits but also various additional services.

According to industry sources on the 4th, Sejong Center for the Performing Arts launched a subscription product on the 23rd of last month that offers discount benefits for 29 planned performances in the ‘2025 Sejong Season,’ and the 1,000 tickets prepared sold out within a day. By paying an annual fee of 39,600 KRW, subscribers can receive up to a 40% discount on planned performances held at Sejong Center this year. The Subscription Plus (annual fee of 69,600 KRW) extends discount benefits to one accompanying person as well. Both products were sold out on the day of release, gaining great popularity.

Sejong Center first introduced the subscription product last year, and at that time, the 500 tickets prepared quickly sold out, prompting an additional 300 tickets to be released, which also sold out immediately. Besides discount benefits, the subscription product includes various additional services such as Artisee coffee vouchers and points for the secondhand trading platform ‘Bungaejangter.’ Since 2021, Sejong Center has also offered booking fee waivers and discount benefits through its membership system. The membership system is divided into four tiers: Welcome, Start, Special, and Signature, with benefits varying by tier.

Kim Hwayoung, head of the PR team at Sejong Center, explained, "The membership system operates annually, while the subscription system offers discounts only for 29 performances in a specific season." She added, "Membership tiers are set based on annual purchase performance at Sejong Center, whereas the subscription system features prepaid benefits for performances in a specific season."

In addition, Sejong Center sells package products that bundle tickets for favorite genres such as opera, music, theater, and musicals, offering discount benefits.

The Seoul Arts Center also operates a membership system where members pay an annual fee ranging from 20,000 to 100,000 KRW to receive up to a 40% discount. Membership tiers are divided into Gold, Blue, and Green, and additional benefits such as free parking tickets and program book exchange vouchers are provided.

Kim Sin-nyeon, head of the PR team at Seoul Arts Center, said, "The number of Gold members, the highest tier, is about 8,000 to 9,000," adding, "Because various benefits are provided, many members maintain their status."

The National Theater does not operate a paid membership system, but by signing up for free membership on its website, customers can receive basic discount benefits when booking. It also sells package products offering up to 40% discounts by genre.

The Lotte Cultural Foundation has operated the ‘Vineyard’ membership system since the opening of the Lotte Concert Hall, a classical music venue, in 2016. Membership tiers are divided into Black and Red, and through a reorganization last year, members who have been subscribed for over seven years were upgraded to the ‘Plus’ tier, receiving additional benefits. It also drew attention by establishing the Vineyard Leaf tier for young people under 24, with an annual fee of 10,000 KRW.

This content was produced with the assistance of AI translation services.