There Was a Reason He Was Always on TV... Son Seok-gu Tops in Most Appearances, with an Impressive Number of Ads

IGAWorks Releases TV Advertisement Report
Son Seokgu Tops with 6.96 Billion Exposures, Followed by Go Yoonjung and Namgoong Min
Cha Eunwoo and IU Land the Most Advertisement Deals

According to last year's TV advertisement exposure analysis, the models who appeared the most were actors Son Seok-gu, Go Yoon-jung, and Namgoong Min.

Actor Son Seok-gu

On the 4th, data platform company IGAWorks released the report "2024 TV Advertisement Summary: Exposure Trends by Advertisement Model," which showed that the model most exposed in TV advertisements last year was Son Seok-gu. Son Seok-gu appeared in advertisements for Kelly, Aronamin Gold, Hyundai Motor Company, Chapagetti The Black, PGX, among others, ranking first with 6.96 billion exposures.

In second place was Go Yoon-jung, with 6.64 billion exposures. Go Yoon-jung appeared in advertisements for Puradak Chicken, NH Nonghyup Bank All One Bank, Carrot General Insurance, Bodana, and others. Namgoong Min ranked third with 6.49 billion exposures, serving as the advertisement model for Saemaeul Geumgo and Myeongryun Jinsa Galbi. Additionally, actors Ma Dong-seok, Cha Eun-woo, Lee Na-young, Lee Bo-young, broadcasters Kim Sung-joo, Yoo Jae-suk, and figure skating athlete Kim Yuna were included in the top 10.

IGAWorks also compiled and introduced exposure share by industry and major appearing models. The sector with the highest exposure count was health and medical, with 136 billion exposures and a 24% share. In this sector, broadcaster Kim Sung-joo and actor Kim Ji-ho were the most exposed models. Kim Sung-joo appeared in advertisements for Pansidil and Carifoten, while Kim Ji-ho appeared in Igatan advertisements. In the food and beverage sector (106.1 billion exposures), Go Yoon-jung and Son Seok-gu were prominent, in the home and lifestyle sector (83 billion exposures), group BTS and actor Park Bo-gum led, and in the finance sector (44.4 billion exposures), Go Yoon-jung and Namgoong Min ranked first.

2024 TV Advertising Industry Exposure Share and Major Featured Models. Provided by IGAWorks

Furthermore, the models who appeared in the most brand advertisements last year were actor Cha Eun-woo and singer IU, each with 13 brands. In second place (11 brands) were soccer player Son Heung-min and group IVE's An Yujin, and in third place (10 brands) were singer Lee Hyori and actor Im Si-wan.

Meanwhile, the report is known to reflect estimates derived from KT's 9.5 million set-top box data and IGAWorks' proprietary algorithms from Solution Marketing Cloud and Mobile Index.

This content was produced with the assistance of AI translation services.