Shilla Myeon Opens Spanish Luxury 'Loewe' Store at Incheon Airport

First LOEWE Store Opens at Terminal 1 in Korea’s Duty-Free Market
'Casa Loewe' Concept Inspired by an Art Collector’s Home

Shilla Duty Free announced on the 4th that it will introduce the Spanish luxury brand 'LOEWE' from the LVMH group at Incheon International Airport Terminal 1, becoming the first in the domestic duty-free industry to do so.

A view of the LOEWE store, a Spanish luxury brand under the Louis Vuitton Mo?t Hennessy (LVMH) group, opened by Shilla Duty Free at Terminal 1 of Incheon International Airport, the first in the domestic duty-free industry. Provided by Shilla Duty Free

The newly established LOEWE store by Shilla Duty Free applies the 'Casa Loewe' concept by Creative Director Jonathan Anderson. Casa Loewe is a space that combines the sensibility of Spain, where the brand was born, with a modern design philosophy, allowing visitors to experience LOEWE's identity.

Inspired by the Spanish word for house, Casa, unlike typical fashion brand stores, it embodies the traditional yet modern sensibility unique to Spain where LOEWE originated. Additionally, the store features blue handmade ceramic tile facades and exclusive artworks and furniture throughout the space to highlight the brand's identity.

At this store, customers can find LOEWE's popular products, including signature items such as Puzzle and Flamenco, as well as a variety of women's and men's handbags, accessories, leather goods, and scarves.