HiteJinro Reports 78% Increase in Operating Profit Last Year Due to "Reduced Selling and Administrative Expenses"

HiteJinro announced on the 31st through a public disclosure that its operating profit for last year was tentatively estimated at 220.9 billion KRW. This represents a 78.3% increase compared to the previous year. During the same period, sales and net profit also increased by 3.1% and 197.5% respectively, reaching 2.5992 trillion KRW and 105.7 billion KRW.

HiteJinro explained, "Profits increased due to higher sales and a reduction in selling and administrative expenses such as advertising costs."

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