‘Drama-like City Pohang’... 160,000 Visitors During Lunar New Year Holiday Prove Tourism Hotspot Popularity

160,000 Tourists Visit Pohang's Major Attractions Over Six Days,
Boosting the Local Economy
Pohang Draws Visitors as the Filming Location of the Hit Drama
"My Perfect Secretary," Which Achieved a Peak Viewership of 14%

During the Lunar New Year holiday period, Pohang was bustling with a crowd of 160,000 tourists visiting major tourist attractions, marking a successful start to the new year for the "Drama-like City Pohang."

During the Lunar New Year holiday, major attractions in Pohang are bustling with tourists. (Guryongpo Japanese House Street) Provided by Pohang City

According to Pohang City, from the 25th to the 30th of the Lunar New Year holiday, an average of about 26,000 tourists visited major tourist sites daily, totaling over 160,000 visitors to Pohang.

This is presumed to be the result of the city's full efforts to attract tourists, including the drama "My Perfect Secretary," produced and supported by Pohang City and currently airing, SNS promotional collaboration with the major domestic travel community "Travel Mad," and up to 40% accommodation discount promotions in partnership with the travel platform "Yanolja."

During the holiday period, the city opened major tourist sites and the sunrise spot Homigot New Millennium Memorial Hall free of charge, operated tourist information centers and tour guide services normally, and prepared various events at major tourist spots including Yeongildae Beach, which received great responses from family visitors.

In particular, on the 30th, at the Goddess Statue Square of Pohang Songdo Beach, the "Lunar New Year K-Traditional Games Experience Event with Resident Foreigners" was held, where resident foreigners, international students, and overseas influencers dressed in hanbok and experienced traditional games featured in the popular content "Squid Game," such as Gonggi Nori, Ttakji Chigi, and Jegichagi, creating a "drama-like" time.

Additionally, diverse events including traditional game experiences were held at Yeonorang Saeonyo Theme Park Gwibigo, Yeongildae Marine Pavilion Square, and Guryongpo Gwamegi Culture Center, attracting tourists.

Furthermore, the Japanese-style House Street, widely known from the drama "When the Camellia Blooms," and Cheongha Gongjin Market, which appeared as "Gongjin Market" in the drama "Hometown Cha-Cha-Cha" and gained great popularity, also saw continuous visits from domestic and international tourists riding the global wave of K-drama during the holiday period.

Along with tourist sites, traditional markets also enjoyed the holiday boom and became lively. On the 27th alone, over 40,000 people visited Jukdo Market, and more than 200,000 visitors over the six-day holiday purchased local specialties and tasted Pohang’s distinctive foods, invigorating the local economy.

Mayor Lee Kang-deok said, "The drama-like city Pohang is gaining more popularity through various media promotion routes," and added, "We will do our best to provide valuable tourism experiences to visitors so that Pohang tourism can be highly satisfying and attract tourists throughout the year."

In celebration of the Lunar New Year, Pohang City operated a comprehensive situation room composed of 15 teams and 496 personnel, including disaster and accident management, economic sectors, traffic measures, and road management emergency response teams, and worked to alleviate inconveniences for citizens and tourists by operating major tourist sites normally.

Pohang Spacewalk.

This content was produced with the assistance of AI translation services.