S-OIL, Awarded for 7 Consecutive Years in the Gas Station Category at the Korea Brand Hall of Fame

Creative Marketing Reflecting Consumer Expectations and Trends
Sustained Growth in Brand Value

S-OIL (CEO Anwar Al Hizazi) has been selected as the No. 1 brand in the ‘Gas Station Category’ for seven consecutive years at the ‘2025 Korea Brand Hall of Fame,’ organized by the Korea Institute for Industrial Policy Studies, a leading think tank in South Korea, and sponsored by the Ministry of Trade, Industry and Energy.

The ‘Korea Brand Hall of Fame’ annually recognizes the most beloved brands by consumers across approximately 60 industrial sectors. S-OIL was highly praised for continuously increasing its brand value through customer satisfaction and differentiated marketing activities.

S-OIL is developing systematic brand management and integrated marketing activities as a brand that grows together with customers and creates social value. Through the TV commercial ‘GooDoil Can Do it,’ S-OIL creatively conveyed the company’s commitment to future competitiveness and the environment, receiving favorable reviews from consumers.

Additionally, S-OIL conducted the ‘GoodLOVES’ campaign, which collects single-use plastic gloves discarded after one use at gas stations and transforms them into reusable fueling gloves, raising awareness about disposable product usage and encouraging participation.

Moreover, S-OIL enhances customer satisfaction and provides a differentiated brand experience through its industry-leading point accumulation benefits (2 to 4 won per liter) with the bonus card, the ‘MY S-OIL APP’ offering easy gas station search and ‘Quick Fueling’ services, the quality assurance system ‘Trustworthy Gas Station,’ and the dedicated customer service ‘YES Team.’

S-OIL stated, “This award is especially meaningful as our brand value and customer satisfaction have simultaneously increased through creative marketing reflecting consumer expectations and trends. We will continue to uphold our customer-centric management philosophy.”

S-OIL has been awarded the '2025 Korea Brand Hall of Fame' in the gas station category for seven consecutive years. Photo by S-OIL

This content was produced with the assistance of AI translation services.