Targeting the Market with "Waterproof Ace" Products

With the increasing frequency of sudden heavy rainfall due to extreme weather events, Samhwa Paint is targeting the waterproofing materials market.


On January 23, Samhwa Paint Industrial announced that it will focus on expanding its presence in the waterproofing materials market with its Waterproof Ace product line, which is formulated primarily with polyurethane resin. The Waterproof Ace series is characterized by excellent water resistance, cold resistance, and durability, as well as strong adhesion.



Rooftop view constructed with waterproofing material from Samhwa Paint Industrial. Photo by Samhwa Paint

Rooftop view constructed with waterproofing material from Samhwa Paint Industrial. Photo by Samhwa Paint

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Samhwa Paint estimates that the domestic waterproofing materials market is worth approximately 380 billion KRW annually and is growing at an average rate of more than 5% per year. A company representative stated, "With the increase in days of sudden heavy rainfall and rapid temperature changes due to extreme weather events, waterproofing construction has become an essential requirement," adding, "We hope that Waterproof Ace will help ensure a safe and comfortable life."


This content was produced with the assistance of AI translation services.

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