Platiier Provides AI Personalization Marketing Solution 'Groovy' to Gongyoung Home Shopping

Business Expansion Strategy into the Public Sector

Digital platform specialist company 'Platiier' announced on the 23rd that it will provide its AI personalized marketing solution 'Groovy' to Gongyoung Shopping, the public interest platform of Gongyoung Home Shopping.

Through this provision of Groovy, Platiier is accelerating business expansion into the public sector, including Gongyoung Home Shopping, Korea Tourism Organization, and Korea Post Business Promotion Agency.

Gongyoung Home Shopping introduced Groovy to support sales channels for small and medium-sized enterprises and farmers and fishermen, and to provide consumers with high-quality products. By strengthening AI product recommendations and customer-tailored personalized marketing on the Gongyoung Shopping platform, it plans to help products from small and medium-sized enterprises and farmers and fishermen effectively reach more consumers. It will operate transparent and efficient marketing campaigns based on customer trust to align with Gongyoung Shopping’s public interest goals.

Groovy is a SaaS-type solution that integrates various functions necessary for personalized marketing into one. It utilizes AI to collect and analyze customer behavior data and supports key functions required for personalized marketing such as targeting, product recommendation, and performance analysis.

Groovy has obtained the Cloud Service Security Authentication for Public Sector (CSAP) and was designated as an innovative product by the Public Procurement Service. Innovative products are officially recognized for their public value and innovation, and this designation proves Groovy’s technological excellence and superiority.

Lee Sang-hoon, CEO of Platiier, stated, “Being selected as an innovative product by the Public Procurement Service and expanding orders from public institutions presents an opportunity to create new business models. We will continue to invest in Groovy to expand our achievements in the public sector and lay the foundation for sustainable growth.”

This content was produced with the assistance of AI translation services.