Held at Yeoju, Paju, Busan, and Siheung until the 2nd of next month
Cozima Mega Refurbished Shop and Pulio Pop-up Store in operation
Popular products offered at discounted prices
Traditional game experiences and car maintenance benefits included

Shinsegae Simon announced on the 23rd that it will hold the 'Holiday Healing Festa' at Yeoju, Paju, Busan, and Siheung Premium Outlets until the 2nd of next month to celebrate the Lunar New Year.


Last year during the Lunar New Year holiday, customers flocked to Yeoju Premium Outlets. Photo by Shinsegae Simon

Last year during the Lunar New Year holiday, customers flocked to Yeoju Premium Outlets. Photo by Shinsegae Simon

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During the holiday period, from customers going on outings to those visiting on their way home, a variety of unique holiday content will be offered, including pop-up stores themed around 'healing' and traditional folk game experiences that the whole family can enjoy.


First, Shinsegae Simon will provide up to an additional 20% discount on outlet prices for various genres such as luxury, contemporary, sports, outdoor, and kids brands across all stores. Customers can find reasonable prices on outerwear to prepare for the final winter cold snap as well as early spring SS (spring·summer) season products.


At Yeoju and Paju Premium Outlets, the 'Cozima Mega Refurbished Shop' will be open until the 5th of next month, offering up to 60% off on representative refurbished products ranging from massage chairs to small massagers. Also, at Paju and Siheung Premium Outlets, the 'Pulio' pop-up store will be held until the 2nd of next month, where popular products such as calf and neck-shoulder massagers can be directly experienced and purchased at discounted prices.


Various on-site events that evoke the holiday atmosphere will also be presented at each location. All stores will set up spaces where the whole family can enjoy traditional games such as Yutnori, Jegichagi, Ddakji-chigi, and Tuho throwing. At Yeoju Premium Outlet, there will be a Samulnori performance on the afternoons of the 29th and 30th. From the 24th until the 2nd of next month, a flea market will be held selling traditional snacks such as Hangwa, Yakgwa, and Dalgona.


Busan Premium Outlet will give out free ride coupons for amusement facilities (carousel, mini train) on a first-come, first-served basis from the 28th to the 30th, and Siheung Premium Outlet will gift holiday snacks on the afternoons of the 29th and 30th, also on a first-come, first-served basis.



Additionally, from the 28th to the 30th, customers who purchase over 300,000 won at each store will receive a JAJU diffuser on a first-come, first-served basis. On the 25th, at Yeoju and Siheung Premium Outlets, free services such as tire air pressure checks, wiper replacements, and consumable replacements will be provided in collaboration with Samsung Fire & Marine Insurance to ensure safe driving for customers traveling home.


This content was produced with the assistance of AI translation services.

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