BBQ Celebrates 30th Anniversary with Complete Remodel of Chicken University

Measures to Provide Better Educational Infrastructure
Building Exterior Shaped Like Chicken Wings Expresses Global Vision

‘BBQ Chicken University’ has been newly reborn.

GenesisBBQ Group, a chicken franchise, announced on the 22nd that it has completely remodeled its educational facility, Chicken University, located in Icheon, Gyeonggi Province, to celebrate its 30th anniversary.

BBQ Chicken University in Icheon, Gyeonggi Province. Provided by BBQ

GenesisBBQ Group established the country’s first franchise specialized educational facility, Chicken University, in Gwangju, Gyeonggi Province in 2000, and expanded and relocated it to Icheon in 2003. Through Chicken University, BBQ has produced numerous families (franchisees) domestically and internationally, setting the standard for Korean franchises with its systematic education system.

In line with the changing environment, BBQ conducted a large-scale remodeling over four months starting from September last year, covering all internal and external areas to provide better educational infrastructure for its families.

In particular, the cooking practice rooms and POS training rooms mainly used by families, the automated robot lab, the auditorium, and lodging facilities were significantly improved to create an efficient and comfortable environment.

For the cooking practice rooms, where families who are about to open or currently operating stores spend the most time, equipment such as fryers was modernized, kitchen ventilation facilities were expanded, heating and cooling systems were improved, and piping was maintained.

The auditorium, used for family theoretical education and internal and external events, was expanded to accommodate up to 500 people, designed as a multipurpose convention hall with the installation of a large media wall and improvements to broadcasting and sound systems.

The history hall containing the story of GenesisBBQ Group was expanded to two halls. Hall 1 showcases the group’s 30-year history and future vision, while Hall 2 focuses on the group’s brand story, ESG (environment, social, governance) activities, and past advertising videos.

The remodeling also brought significant changes to the exterior of Chicken University. The front part is expressed with an ascending curved shape resembling a chicken’s wing, symbolizing GenesisBBQ Group’s spirit of continuous challenge and innovation to pioneer the future. The cylindrical design on the left side embodies the symbolic meaning of a torch, representing the passionate spirit of Genesis members and the group’s global vision to open a new horizon for K-food.

Through this remodeling of Chicken University, BBQ plans to maintain its 30-year unwavering philosophy and history of ‘providing the same taste and quality anywhere in the world,’ while offering families more systematic and high-quality educational services based on modernized facilities and cutting-edge educational infrastructure.

A BBQ official said, “This remodeling, carried out in the meaningful year marking our 30th anniversary, goes beyond simple facility improvements and will make Chicken University a core facility to realize GenesisBBQ Group’s global vision both domestically and internationally.”

This content was produced with the assistance of AI translation services.