Seoul Milk Selects Actor Ji Chang-wook as Model for 'Cheddar Cheese'
Expressing 40 Years of History Through Diverse Life Stories
Seoul Milk Cooperative announced on the 17th that actor Ji Chang-wook has been selected as the main advertising model for ‘Seoul Milk Cheddar Cheese,’ which celebrates its 40th anniversary this year, and will unveil the product advertisement.
The Seoul Milk Cheddar Cheese advertisement expresses the 40-year history of Cheddar Cheese, which has established itself as a representative sliced cheese in Korea since its launch in 1984, through a life story. In particular, each scene features the entertaining act of flipping through the slices of cheese one by one.
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Seoul Milk Cheddar Cheese is a bestseller product with a cumulative sales volume of 1.6 billion slices (based on one slice of sliced cheese, 18g) over the past 10 years. Seoul Milk sliced cheese has continuously evolved with varieties such as ‘Healthy Cheese with Reduced Sodium,’ ‘Low-Fat High-Calcium Cheese’ with increased calcium content, ‘Tasty Cheese High-Calcium,’ and ‘High-Protein Cheese.’
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