Delivery of the 'First Step Support Kit for Mothers and Babies'
Consisting of Essential Childcare Items

Construction materials specialist Sampyo Group has stepped up to support pregnant women in crisis who are facing difficulties with childbirth and childcare.


Sampyo Group (Chairman Jeong Dowon) announced on the 16th that it donated 'First Step Support Kits for Mothers and Babies' worth 10 million KRW to Holt Children’s Services to assist pregnant women in crisis expecting childbirth in the new year 2025.

Baby products supported by Sampyo Group for pregnant women in crisis facing difficulties in childbirth and childcare. Provided by Sampyo Group

Baby products supported by Sampyo Group for pregnant women in crisis facing difficulties in childbirth and childcare. Provided by Sampyo Group

View original image

Pregnant women in crisis are those experiencing difficulties with pregnancy, childbirth, and childcare due to economic, physical, or psychological reasons, and they often fall into welfare blind spots as they do not qualify as single mothers before childbirth.


According to a survey by the Korea Single Mothers Families Association, as of 2023, most single mothers were unable to properly prepare for childbirth due to insufficient information and support during pregnancy.


Sampyo Group empathized with the need to support pregnant women in crisis who either do not recognize their pregnancy in the early stages or fail to prepare childbirth and childcare items due to various problems during the 10 months of pregnancy, leading to the delivery of the 'First Step Support Kits for Mothers and Babies.'


Essential childcare items such as bottle sterilizers, formula kettles, and nursing seats were provided to 20 pregnant women in crisis residing in Seoul, Incheon, and the metropolitan area, helping them to give birth with peace of mind and supporting healthy living for mothers and babies after childbirth.


Additionally, to ensure that pregnant women in crisis do not feel marginalized and recognize themselves as healthy members of society, a Blue Box with support messages in the colors symbolizing Sampyo Group was also delivered, adding meaningful encouragement.


Son Yunsil, Head of Sharing Marketing at Holt Children’s Services, said, "We are grateful that Sampyo Group has taken an interest in welfare blind spots and supported childbirth supplies for pregnant women in crisis during this ultra-low birthrate era. The donated childbirth supplies will be a great help in safely delivering and raising children."


Hot Picks Today


Yoo Yongjae, Head of Social Contribution at Sampyo Group, said, "There are many socially vulnerable groups in need of help, but supporting childbirth supplies for mothers expecting birth in the new year is especially meaningful. We hope that children born in the new year will grow up in a healthy and safe environment."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing