Lotte Homeshopping Officially Launches Mobile Game 'Belligom Matchland'

Diversifying Character IP Revenue Models

Lotte Homeshopping announced on the 16th that it will officially launch the mobile game 'Belligom Matchland' in South Korea.

Lotte Homeshopping mobile game 'Belligom Matchland'. Provided by Lotte Homeshopping

Previously, in July last year, Lotte Homeshopping became the first domestic retailer to introduce a mobile puzzle game utilizing its own character Belligom IP. Through this, the company plans to actively generate revenue by diversifying its character intellectual property (IP) business.

Belligom Matchland is a story where users rebuild the amusement park Belliland, which closed due to a lack of visitors, by playing a puzzle game. It applies a '3-match puzzle' system where blocks of the same color disappear when three or more are matched. The game was first introduced in overseas markets with many puzzle game users, such as the UK and Canada, surpassing 20,000 cumulative downloads. About 70% of these users are women aged 20 to 40.

Lotte Homeshopping plans to enhance the game by adding missions and diversifying difficulty levels in Belligom Matchland. They also plan to launch it in the North American region within the first half of this year.

To commemorate the domestic launch, until the 24th, 5,000 Lotte Homeshopping customers who download Belligom Matchland and clear the stage at level 9 will be selected by lottery to receive 3,000 L.Points.

Jihyun Jeong, head of Lotte Homeshopping Content Development Lab, said, "We will add engaging elements to expand the user base and raise Belligom's recognition in the gaming market."

This content was produced with the assistance of AI translation services.