Damyang County Promotes Tomato Brand 'Todamtodam'

Promoting the Excellence of New Functional Tomato Varieties at Garak Market
Exploring Strategies to Boost Sales and Distribution with Wholesale Companies

Damyang County recently held a promotional event for the new functional tomato brand "Todamtodam" at the Garak-dong Agricultural and Marine Products Wholesale Market in Seoul. Photo by Damyang County

Damyang County in Jeollanam-do (Governor Lee Byungno) announced on the 16th that it recently held a promotional event for the functional tomato brand 'Todamtodam' at Garak-dong Agricultural and Marine Products Wholesale Market and other locations throughout Seoul.

The event was attended by local farmers, representatives from the National Agricultural Cooperative Federation, Ghana Seed, and related public officials, who promoted the excellence of Damyang's new tomato variety (Rubybell). They also discussed ways to boost sales and distribution through meetings with key agricultural wholesale company representatives.

Todamtodam is a new tomato brand being developed in Damyang. The 'Rubybell' variety contains high levels of the functional substances phytoene and phytofluene, which have strong UV-blocking and skin whitening effects. It is a competitive variety known for its smooth texture and excellent taste.

The county is working to stabilize the Todamtodam brand by promoting pilot cultivation for stable Rubybell farming techniques, and by signing a business agreement with a Japanese medical corporation for processing and export cooperation to diversify farmers' income sources.

Last year, Damyang was selected for a public project to foster new functional tomato varieties. With the full-scale implementation of the project starting this year, the expansion of cultivation areas and stable technology dissemination are expected to gain momentum.

Governor Lee Byungno emphasized, "We plan to continue various promotional activities, including consumer-targeted marketing events," and added, "We will do our best to ensure that Damyang County's 'Todamtodam' brand is recognized as a top-quality agricultural product."

This content was produced with the assistance of AI translation services.