"Buy Hetbahn and Donate"... Naver Happybean Campaign Supporting Ethical Consumption

Naver Happybean announced on the 14th that it is conducting a Good Brand campaign with socially responsible companies that donate a portion of their product sales revenue.

Happybean Good Brand is a campaign that introduces the activities of companies that have launched sharing editions donating part of their product sales revenue. It creates a virtuous cycle donation culture where purchasing products simultaneously leads to donations, with about 180,000 participants to date.

Currently, the Happybean Good Brand campaign includes CJ CheilJedang's Nanum Hetbahn, Lotte Chilsung Beverage's Icis 8.0 bottled water, Maeil Dairies' easily digestible milk, and Yuhan-Kimberly's Kleenex paper tissues. In particular, companies responded to numerous user comments expressing a desire to find daily necessities such as bottled water, milk, and toilet paper as Good Brand products.

A Naver Happybean official said, "At the center of moving toward a better society by turning consumption into donations are good companies exerting positive influence," adding, "We will strive to plan more Good Brand campaigns to support corporate social responsibility, encourage user participation, and promote the online donation culture."

Meanwhile, all Good Brand products can be found on the Happybean Good Action page, and a certain amount is donated when purchased through exclusive products on the Naver Brand Store.

This content was produced with the assistance of AI translation services.