Pohang Companies Shine Brightly... Presenting Future Technology Blueprints at 'CES 2025'

4 out of 18 Pohang Participating Companies Win 'Innovation Award' in Large Numbers

Outstanding K-Pohang Innovative Technologies Elevate Pohang's Global Status

Pohang City participated in the world’s largest IT and digital expo, ‘CES 2025,’ held in Las Vegas, USA, from the 7th to the 10th, showcasing outstanding capabilities in the field of digital innovation technology.

Pohang City is taking a commemorative photo with representatives of Pohang-based companies participating in 'CES 2025,' the world's largest IT and digital expo held in Las Vegas, USA, from the 7th to the 10th. Photo by Pohang City

At this ‘CES 2025,’ Pohang City attended with 18 small and venture companies from Pohang, and four local companies received the ‘Innovation Award,’ gaining recognition for the competitiveness of Pohang companies on the global stage.

With the core keywords of ‘Artificial Intelligence (AI), Digital Health, Advanced Mobility, and Robotics,’ this ‘CES 2025’ served as a battleground for innovative companies to share global digital technology trends and showcase cutting-edge products and future technologies. It was held on the largest scale ever, with a total of over 4,500 companies from 160 countries, including global leading corporations, and more than 130,000 visitors participating.

Following last year, AI technology was highlighted again this year as a core technology permeating all industries, and the CTA (CES organizer) announced that AI-related product exhibitions increased by more than 50% compared to last year.

In line with this global trend, Pohang City, together with the Korea Institute of Startup & Entrepreneurship Development, established the ‘Pohang Pavilion’ in the Eureka Hall (K-Startup Pavilion), composed of local companies with excellent technological capabilities, successfully presenting innovative products that will lead the future global market.

The Pohang companies participating in ‘CES 2025’ include ▲Midbar ‘Eco-friendly smart farm that grows plants in the air’ ▲Pybis ‘AI disease diagnosis system’ ▲CTA ‘Chemical leak detection system’ ▲GIVR ‘Electric vehicle perforator and electric bus perforator’ ▲HereDL ‘AI real-time subtitle hearing aid app’ ▲Intus ‘Noise-blocking communication wearable’ ▲TwoN ‘Seawater desalination and wastewater purification technology’ ▲Hansystem ‘Automatic lift platform’ ▲Farmtech ‘Crop data-based smart farm controller’ ▲Legal Justia ‘Conversational legal document generation AI,’ among 18 companies in total.

The participating companies received continuous business product consultations and contract inquiries from people around the world with their brilliant ideas and innovative technologies.

In particular, at CES 2025, four Pohang companies?Midbar, Flow Studio, Carat Punt, and POSCO E&C?achieved the great feat of winning the ‘Innovation Award,’ given to innovative technologies and products that will change the world, showcasing Pohang’s dazzling technological capabilities to the world.

On the 8th, ‘Pohang DAY Networking’ was held, inviting about 30 representatives and officials from local companies participating in CES to share Pohang City’s future vision and listen to each company’s difficulties, creating an open communication platform for fostering and discovering future core industries.

Kim Jeong-pyo, Director of the Digital Convergence Industry Division, said, “CES is an important opportunity for local startups to establish a foothold for global market entry and increase brand awareness,” adding, “We will spare no support so that local companies with outstanding technology can leap forward as innovative companies leading the world beyond Korea.”

This content was produced with the assistance of AI translation services.