Gyeongbuk Agricultural Specialty Products Online Shopping Mall 'Saiso' Surpasses 50 Billion Won in Sales
259 Times Increase in 17 Years
50% Discount on Seol Gifts
Gyeongbuk Province's agricultural specialty online shopping mall, 'Saiso,' achieved record-high sales last year, continuing its steep growth trend annually, according to reports on the 9th.
According to Gyeongbuk Province, Saiso's sales last year reached 50 billion KRW, a 10% increase compared to 45.5 billion KRW in 2023, setting a new record for the second consecutive year. During the same period, the number of members, a key indicator for online shopping malls, grew by 82%, from 130,000 to 240,000.
Launched in 2007 by Gyeongbuk Province to promote and sell agricultural specialties, Saiso started with sales of 200 million KRW and 2,487 members in its first year. After 17 years, in 2024, sales have increased 259 times to 50 billion KRW, and membership has grown 97 times to over 240,000, establishing Saiso as a leading local government online shopping mall in South Korea.
According to a Gyeongbuk Province official, Saiso's success is attributed to customer-oriented services, including various customized events and active marketing to attract customers, integration with city and county shopping malls through a unified platform, and operation of a professional customer center.
In particular, collaborative projects such as the small business subscription points program, promoted for three years as part of the Ministry of SMEs and Startups' public contest, and support for multi-child families' agricultural and marine products in cooperation with Gyeongbuk Province's low birthrate response department, have significantly contributed to securing loyal customers and increasing membership.
Gyeongbuk Province plans to continue Saiso's growth this year by upgrading systems optimized for mobile shopping and establishing new standards for local government shopping malls through various consumer-centered promotional events.
Meanwhile, to celebrate the Lunar New Year, Saiso is offering discount coupons up to 50,000 KRW based on purchase amounts and holding a Lunar New Year gift promotion with discounts up to 50% on selected products until the 24th, easing customers' concerns about holiday gifts.
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Kim Ju-ryeong, Director of the Agricultural and Livestock Distribution Bureau of Gyeongbuk Province, stated, “Thanks to the love of our customers, Saiso is making new history every year,” and added, “We will continue to make Saiso the standard agricultural specialty shopping mall in South Korea by focusing on excellent products and customer satisfaction.”
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