Pulmuone, Relay Collaboration Project with Famous Restaurants and 'Barilla'

Expansion of Pasta B2B Business... Collaboration with Restaurant Logi

Pulmuone Foods announced on the 9th that it will carry out a relay collaboration project with famous restaurants using pasta brand Barilla products.

In this project, Pulmuone will supply Barilla products to restaurants and support recipe development and store branding. The restaurants plan to develop and showcase various menus using Barilla pasta. Pulmuone expects that this project will expand consumer touchpoints by introducing various menus using Barilla pasta. It also anticipates strengthening its position in the domestic pasta market by increasing its presence in the B2B channel.

New menu at 'Logi,' a fine dining Western cuisine restaurant using Barilla pasta. Provided by Pulmuone

This month, a new pasta menu will be introduced in collaboration with 'LOGI,' a fine dining Western cuisine restaurant in Hannam-dong, Seoul. LOGI is operated by Chef Park Joon-seung, who appeared as a secret course chef on the Netflix cooking survival program 'Black and White Chef: Cooking Class War.' LOGI will offer menus developed using Barilla spaghetti noodles until the 3rd of next month. The two menus include 'LOGI Prawn pasta,' featuring a sauce made with fermented chili garlic and smoked butter paired with charcoal-grilled shrimp, and 'LOGI Sea Urchin pasta,' with a sauce made from sea cucumber innards and smoked butter accompanied by Canadian sea urchin roe.

Next month, Pulmuone plans to start a new collaboration with 'Yeongdong Pocha-na,' an Asian cuisine specialty restaurant in Gangnam-gu, Seoul, to promote gourmet culture. A Pulmuone Foods official stated, "Pulmuone continues collaboration projects with professional chefs to promote the excellent quality of Barilla pasta, which delivers an Italian gourmet experience," adding, "We plan to expand touchpoints through various channels, including restaurants, so that more consumers can enjoy authentic Italian pasta."

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