Lotte to Hold VCM in First Half of 2025... Discussing This Year's Business Strategy

Chairman Shin Dong-bin and Vice President Shin Yu-yeol Attend
Introduction of AI Innovation Cases... Discussion on Financial Improvement Tasks

Lotte Group announced on the 9th that it will hold the '2025 First Half Lotte VCM (Value Creation Meeting, formerly the CEO Meeting)' at Lotte World Tower.

About 80 people are expected to attend this VCM, including Lotte Chairman Shin Dong-bin, Lotte Holdings CEO and heads of departments, business group general representatives, and affiliate CEOs. Shin Yoo-yeol, the eldest son of Chairman Shin and Vice President of Future Growth at Lotte Holdings, is also expected to attend this VCM. Shin, who holds a department head position at Lotte Holdings, has been attending the VCM since 2023.

On January 18 last year, Shin Dong-bin, Chairman of Lotte Group, was leaving after the 'Honorary Chairman Shin Kyuk-ho Memorial Ceremony' held at Lotte World Tower in Songpa-gu, Seoul. Photo by Kang Jin-hyung aymsdream@

At this first half VCM, Lotte plans to review the direction and strategy the group should take amid increasing uncertainties in the external business environment. The meeting will evaluate last year’s business performance and discuss overall management strategies including finance and HR. Chairman Shin will deliver a message regarding the group’s management policies to the CEOs of each affiliate attending the meeting.

Prior to the VCM, an 'AI Project Showcase' introducing AI innovation cases within the group will also be presented. Nine affiliates, including Lotte Innovate and Daehong Communications, will participate in this showcase to introduce excellent AI utilization cases.

Lotte Innovate will demonstrate automatic meeting minutes and report generation functions using the generative AI platform Aimember, while Daehong Communications will showcase how the advertising marketing platform AIMS is being utilized in actual work settings. Lotte Construction will introduce cases and specific functions of applying AI technology to safety management.

The key themes of this meeting are expected to be regaining competitiveness through innovation and reform, securing financial soundness, and strengthening AI utilization. In his New Year’s address on the 2nd, Chairman Shin emphasized the need for strong reform, stating, "We must restore the competitiveness of core businesses to overcome the current crisis and establish a foundation for sustainable growth." He also stressed the importance of enhancing financial soundness while pursuing business innovation from the customer’s perspective, raising global brand value, and internalizing artificial intelligence (AI).

This content was produced with the assistance of AI translation services.