[Click eStock] "Krafton, AI Increases 'Injoy' Success Potential"

Yuanta Securities analyzed on the 9th that Krafton’s growth potential has increased due to artificial intelligence (AI).

Krafton, together with NVIDIA, unveiled the game-specialized AI technology CPC (Co Playable Character) at the world’s largest IT and electronics exhibition, CES 2025. CPC is a new concept character that can interact with users, based on an on-device small language model (On-device SLM) built with NVIDIA ACE technology. It features the ability to converse and cooperate with users, recognize situations like a human, and respond flexibly.

Krafton plans to expand the application of CPC to various games, including the PUBG intellectual property (IP) franchise and the life simulation game inZOI, providing new user experiences.

Changyoung Lee, a researcher at Yuanta Securities, explained, “The CPC applied to inZOI uses NVIDIA’s digital human creation technology called ‘NVIDIA ACE.’ The Smart Joy character does not act according to developer-coded instructions but analyzes the surrounding situation based on the SLM and acts autonomously.”

He added, “In the released video, when the Smart Joy function is turned off, the character shows no reaction. When the function is turned on, the character buys bread and shares it with a homeless person or guides a lost person on the street.”

He emphasized, “It shows behavior like a real person and implements inZOI, a social simulation game, as a dynamic real world.”

The researcher expressed expectations, saying, “inZOI is a substitute game for the ‘Sims’ series, which has 70 million users worldwide and cumulative sales of 5 billion dollars. With the introduction of CPC using AI technology, inZOI is likely to offer users more diverse and dynamic fun than the Sims.”

This content was produced with the assistance of AI translation services.