S-OIL Al Hizazi CEO, 'Seeking Solutions for Sustainable Growth'... Attends CES 2025

Ryu Yeol, President of Strategic Management, Accompanied by Executives Including New Business and IT Division Heads

Review of Business Model Creation and Strategic Directions Amid AI New Technology and Environmental Changes

S-OIL CEO Anwar Al Hizazi visited the site of CES 2025, the world's largest electronics IT exhibition, which opened on the 7th (local time) in Las Vegas, USA.

At the CES 2025 event in Las Vegas, USA, S-OIL executives including CEO Anwar Al Hizazi (third from right) and President Ryu Yeol (fifth from left) are visiting the Samsung SDS exhibition hall and taking photos with company representatives including CEO Lee Junhee (fourth from left). Photo by S-OIL

S-OIL's top management attends the CES event annually to quickly experience the realization of new future technologies and to explore sustainable strategies to establish itself as a clean energy supplier.

S-OIL CEO Anwar Al Hizazi, along with Ryu Yeol, President of Strategic Management, Jung Young-kwang, Head of New Business Division, and Lim Jong-in, Head of IT Division, visited the exhibition halls of pre-arranged domestic and international global companies including Samsung SDS, Samsung Electronics, and Microsoft. He showed great interest in the company's digital transformation strategy and the latest technology trends for new business expansion, such as hyper-automation based on AI agents showcased by Samsung SDS.

Samsung SDS plays an important role as a key partner in IT consulting and application development, including carrying out the next-generation ERP system upgrade project for S-OIL.

CEO Anwar Al Hizazi said, “By directly checking the latest products and technologies presented by global tech companies on site, I was able to feel the market environment changes combined with AI technology, and it was an opportunity to gain insight into the direction energy companies like ours should take moving forward. It also helped us review the strategic direction for creating and operating new business models amid a series of massive changes in the business environment, such as energy transition, vehicle electrification, and increased demand for clean energy sources.”

S-OIL is establishing a mega digital transformation project plan utilizing core technologies of the 4th Industrial Revolution and is carrying out a project to build a world-class intelligent factory system.

Additionally, it is executing a sustainable growth strategy, including the construction of the Shahin Project aimed for completion in 2026, and through ‘Vision 2035,’ it is maximizing profitability in existing business areas such as refining, petrochemicals, and lubricants, while expanding sustainable growth capabilities by entering new business fields such as hydrogen, fuel cells, and plastic recycling.

This content was produced with the assistance of AI translation services.