Samsung Securities ISA Campaign Surpasses 10 Million Views in Just 6 Weeks
Increase in New ISA Customers Due to Popularity of Advertising Campaign
Samsung Securities announced on the 8th that its advertisement campaign for the Individual Savings Account (ISA), known as the "all-purpose tax-saving account," surpassed 10 million cumulative views just six weeks after its launch in November last year. Along with the campaign's popularity, new Samsung Securities ISA customers and account balances surged.
Samsung Securities' ISA campaign was thoroughly focused on the customers' messages. From the initial planning stage, they surveyed what services customers wanted from Samsung Securities ISA and implemented these into actual services.
The stock recommendation service "Gosu Pick," which customers felt was most lacking when using ISA accounts, the "Tax Savings Calculator" that shows the amount saved in taxes when using an ISA account, and the "ISA Consultation Office" service that allows quick consultations with professional private bankers (PBs) were all created based on customer feedback.
The Samsung Securities ISA advertisement content, produced based on this, featured actual customers holding Samsung Securities ISA accounts, focusing on the customers' messages. Among the six advertisements produced, the Tax Savings Calculator and ISA Consultation Office videos received the highest number of views.
Following the advertisements, new account openings for Samsung Securities' brokerage-type ISA increased by about 20% in December compared to before the campaign. Customers' ISA investment amounts also grew significantly, and as of the end of December 2024, Samsung Securities' brokerage-type ISA customer count and balance exceeded 1.16 million and 3.5 trillion KRW respectively, marking the highest number of customers and balances in the industry.
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A Samsung Securities representative stated, "It seems the sincere message of the advertisement was well conveyed to potential customers," adding, "We will also strive to enhance related services." However, investors should note that financial investment products carry the risk of principal loss.
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