Lotte Insurance Alice Wins Two Categories at Korea Digital Advertising Awards

by Jun Youngjoo

Published 27 Dec.2024 15:54(KST)

Lotte Insurance announced on the 27th that its lifestyle-oriented insurance platform 'Alice' simultaneously won awards in two categories at the '2024 Korea Digital Advertising Awards.' The Korea Digital Advertising Awards is a major digital advertising ceremony hosted by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism.

Alice received the Silver Award in the 'Application (App) Performance' category and the Bronze Award in the 'Digital Creative' category. In the App Performance category, where it won the Silver Award, performance advertising based on customer behavior data through Alice was highly evaluated. Alice has been establishing and implementing advertising strategies based on step-by-step customer data ranging from brand building to app activation and contract increase.

In the Digital Creative category, which won the Bronze Award, six short-form contents featuring the concept of a 'villain'?meaning a workplace antagonist?were praised for maximizing the brand philosophy. Lotte Insurance sells the 'Villain Office Worker Insurance' through Alice, which covers adult diseases and musculoskeletal disorders frequently occurring among office workers.

Additionally, in August, Lotte Insurance won the 'Grand Prize (Digital Insight CEO Award)' in the app and website quality category at the 'ICT Awards Korea,' hosted by the Korea Information Science Promotion Association and sponsored by the Ministry of Science and ICT and Gyeonggi Province, also with Alice.

A Lotte Insurance official said, "Alice, developed with the goal of mobile-centered digital transformation (DT), has been recognized as creative digital content that attracts customer interest through this award," adding, "We will continue to develop content that stimulates customer interest and become Korea's number one lifestyle-oriented insurance platform."