Elanda's New Balance, Featuring Kim Yuna, Joins the 1 Trillion Won Annual Sales Club... A Big Hit

250 Billion KRW Sales in 2008 → Entering 1 Trillion KRW This Year
40-Fold Growth in 16 Years

New Balance, a global sports brand operated by E-Land World, announced on the 24th that its annual domestic sales have surpassed 1 trillion KRW this year.

In 2008, the first year E-Land took charge of New Balance's domestic operations, sales were 25 billion KRW. Since then, it has grown 40 times over 16 years, entering the 1 trillion KRW club as a single brand.

E-Land has continued its growth by combining New Balance's sports heritage with apparel planning that reflects domestic customer preferences. The 'New Balance Womens' line, launched in 2016 with Kim Yuna appointed as ambassador, significantly expanded the female customer base with a differentiated image emphasizing balance and curves.

Notably, the 'Yuna Down' jacket released in 2016 recorded sales of over 100,000 units. Since then, based on analysis of thickness, length, fit, and color preferred by female customers, the winter down jackets have been improved and introduced annually, maintaining steady growth.

New Balance has also consistently conducted sports campaigns embodying the brand philosophy that reflects the stature of a global sports brand. New Balance operates the running crew 'New Balance Run Club (NBRC)' open to anyone who enjoys running, and actively promotes the expansion of running culture through marathon events and campaigns such as 'Run Your Way,' which respects individual running styles.

An E-Land New Balance representative stated, "New Balance has become a 1 trillion KRW brand this year by planning products and campaigns that help customers have healthy experiences," adding, "We will continue to present products and content that resonate with domestic customers."

This content was produced with the assistance of AI translation services.