Gwangju Shinsegae Unveils Various 'Winter Fashion Items' Amid Cold Wave

Balaclava? Ear Muff Cap? Gloves Draw Attention

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 23rd that it will showcase a variety of winter fashion items to prepare for the cold wave as the recent weather has dropped below freezing.

An employee is showcasing a balaclava and gloves at the Marithe Francois Girbaud store in Gwangju Shinsegae Play Spot (formerly the new building). Photo by Gwangju Shinsegae

Portable cold-weather items such as 'balaclavas' and 'earmuff caps' allow for easy styling and can quickly raise body temperature. It is known that the areas where body heat is lost the most are around the head and neck, making these two items that cover the head and neck popular winter accessories that combine fashion and warmth.

The representative cold-weather item, the 'balaclava,' can be found at brands like 'Marithe Francois Girbaud' and 'BBC EARTH' located in Play Spot. The balaclava from 'Marithe Francois Girbaud' is made of wool, featuring a soft texture. Its design extends from the head to the neckline, allowing it to be worn both inside and outside outerwear. Made of knit material, it offers a luxurious feel and excellent heat retention, with a variety of colors and designs available.

Also known as the 'roasted chestnut hat,' the earmuff cap with attached ear covers is considered a lightweight and convenient cold-weather item. The earmuff cap combines a cute and stylish look with warmth and has been steadily popular since last year.

Various brands located in Play Spot, such as 'Thisisneverthat,' 'The North Face White Label,' and 'JEEP,' offer padded and fleece earmuff caps made from various materials that keep ears warm in the cold. They prevent heat loss even in windy conditions and provide excellent ventilation, making them useful for everyday wear or hiking, thus enjoying high popularity.

Lee Jeong-il, team leader of Gwangju Shinsegae Play Spot, said, “While outerwear is important to block the cold, it is also crucial to have cold-weather accessories with excellent heat retention. We hope you will discover a variety of winter accessories that protect both fashion and body temperature at Play Spot.”

This content was produced with the assistance of AI translation services.