S-OIL, 'Most Recommended Company by Customers' Ranked No.1 for 9 Consecutive Years

Systematic Brand Management and Marketing Activities, Continuous Increase in Customer Satisfaction and Brand Value

Innovative Activities and ESG Management for Sustainable Growth... Strengthening Company Competitiveness

S-OIL (CEO: Anwar Al Hizazi) has been recognized for its high growth potential in brand value, quality, and service in the ‘2024 Most Recommended Companies by Customers’ evaluation conducted by the Korea Management Association Consulting, securing the No. 1 position in the gas station sector for the ninth consecutive year.

S-OIL 2024 Advertising Campaign Poster.

S-OIL continuously enhances customer satisfaction and brand value through systematic brand management and marketing activities, and is conducting advertising campaigns that convey the company’s commitment to future competitiveness and the environment beyond its quality philosophy of ‘Good Oil.’

The company operates the ‘Trusted Gas Station’ system, which guarantees quality directly, and increases customer satisfaction through differentiated marketing activities such as operating the ‘Bonus Card’ and the ‘MY S-OIL’ app.

Consistent social campaigns are also underway, including the ‘Fueling Assistance Service for the Disabled’ to facilitate fueling for people with disabilities and the social contribution activity ‘Sunshine Sharing Campaign.’ Additionally, short-form marketing utilizing the character ‘Gudoil’ is actively promoted to strengthen communication with the MZ generation.

S-OIL stated, “This award reflects our proactive response to changes in the energy market environment and the positive evaluation from customers due to our consistent marketing activities. We will continue to grow as a trusted brand for customers through relentless innovation.”

This content was produced with the assistance of AI translation services.