GS Retail's 'Uridongnae GS' User Count Hits All-Time High... Surpasses 3.89 Million Monthly

Record High MAU Two Years After App Launch
2.44 Million Increase Compared to Launch Month

GS Retail announced on the 19th that the monthly active users (MAU) of its dedicated mobile app 'Uridongnae GS' reached an all-time high last October.

According to the app analytics service Mobile Index, the MAU of the Uridongnae GS app recorded a record high of 3.89 million as of last October. This is an increase of 2.44 million compared to the MAU of 1.45 million when the Uridongnae GS app was first launched in October 2022.

GS Retail's exclusive app, Woori Dongnae GS, recorded an all-time high MAU of 3.89 million. Photo by GS Retail

As a result, the Uridongnae GS app has widened the MAU gap with other retail mobile apps such as convenience stores, supermarkets, department stores, and large marts by more than 1 million users.

GS Retail analyzed that the growth was driven by the integration of services linked with GS25 and GS The Fresh within the Uridongnae GS app, as well as online and offline integrated marketing that absorbed online demand. Among the main services of Uridongnae GS, ▲Quick Commerce (delivery, pickup) ▲Wine25 Plus (liquor smart order) ▲Closeout Discounts ▲Pre-order Sales ▲My Own Refrigerator (product storage) ▲GS Pay (easy payment) are considered the core services of the Uridongnae GS app.

GS Retail’s quick commerce sales this year, utilizing nationwide GS25 and GS The Fresh stores as logistics hubs, grew by 67.8% compared to the previous year. The number of orders for 'Wine25 Plus,' which allows customers to order from over 7,000 types of liquor via the app and pick up at nearby stores, surged by 190.2% during the same period. The sales scale of 'Closeout Discounts,' which sells products nearing their expiration date at a discount, increased by 430% within one year of its launch, and 'Pre-order' products, which either pre-launch hit products (GS25) or operate fresh foods (GS The Fresh) at the lowest price level, have created many cases of early sell-outs.

Lee Jeong-pyo, head of GS Retail’s O4O division, said, "GS Retail’s O4O strategy is building a new offline retail consumption model that encourages active use of the app when using convenience stores and supermarkets," adding, "We aim to nurture loyal customers of offline stores, from future customers in their teens and twenties (1020) to active seniors in their fifties and sixties (5060), by promoting differentiated O4O strategies and marketing activities led by the top app Uridongnae GS."

This content was produced with the assistance of AI translation services.