[Special Stock] Naver Rises on Earnings Improvement Outlook

Naver is showing an upward trend amid expectations of improved earnings.

As of 9:20 AM on the 18th, Naver is trading at 213,000 KRW, up 1.67% (3,500 KRW) from the previous day.

On the same day, Yuanta Securities raised Naver's target price to 290,000 KRW. Changyoung Lee, a researcher at Yuanta Securities, stated, "Unlike Google, Naver's search service is centered on the company's UGC (User Generated Content) data such as blogs and clips, so an increase in young UGC leads to improved search service quality," adding, "This can also contribute to an increase in search revenue, which is a major source of Naver's sales."

The researcher evaluated, "Despite the recent stock price rise, concerns about Q4 earnings and growth have already been sufficiently reflected in the multiple decline, so there is still room for the stock price to rise."

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