DreamInsight Achieves Six Crowns at the '2024 Korea Digital Advertising Awards'

DreamInsight announced on the 16th that it won six awards at the '2024 Korea Digital Advertising Awards.'

The Korea Digital Advertising Awards (KODAF) is the largest digital advertising awards ceremony in Korea, hosted by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism. Every year, it selects works that have contributed to the digital advertising industry based on outstanding creativity and technical skills. This year’s ceremony was held on the 12th of this month at the Sebitseom FIC Convention Hall in Seocho-gu, Seoul.

DreamInsight achieved the remarkable feat of winning a total of six awards across five categories this year: Data-Driven Marketing, Promotion, Integrated Performance, App Performance, and Public Sector.

In particular, in the Data-Driven Marketing category, it received the Grand Prize for ‘Optimization of Regional Advertising Operations Using Data Optimization.’ The strategy successfully improved customer conversion rates by setting new targets for each region based on existing data.

In the Promotion category, it won the Silver Award for Chongkundang Health’s Lacto-Fit campaign, ‘Lacto-Fit Family Camping Site.’ This campaign, which focused on strengthening the image of ‘customized probiotics for the whole family,’ attracted significant attention with over 6,000 teams applying to participate even before the event began, demonstrating high competition.

The branding was carried out to allow the entire family to experience Lacto-Fit’s brand identity at various camping facilities such as swimming pools and event venues. Through diverse media including digital banner ads, SNS content, influencer marketing, and YouTube product placement (PPL), awareness and participation were effectively increased, earning high praise.

Additionally, in the Public Sector special category, DreamInsight won the Gold Award for World Vision’s ‘Self-Reliant Village: Sponsorship That Stops Sponsoring,’ and received the Excellence Award and Bronze Award in the Integrated Performance and App Performance categories, respectively.

Kim Ki-cheol, CEO of DreamInsight, said, “We are pleased that DreamInsight’s creativity and innovative marketing achievements have been recognized in various categories again this year,” adding, “We will continue to strive to contribute to the development of the digital advertising industry through data-driven customized strategies.”

This content was produced with the assistance of AI translation services.