Porsche's 8-Year-Long Social Contribution 'Dudream'

Donated 7.6 Billion KRW Since 2017
Supporting Education, Sports, Environment, and More

Porsche Korea has been consistently engaged in social contribution activities across various fields such as education, sports, environment, and society since 2017.

On the 17th, Porsche Korea announced that its social contribution program 'Porsche Do Dream' has reached its 8th year this year. Under the banner of being a brand for people chasing their dreams, it has continued various activities and donated a total of 7.63 billion KRW so far. Donating more than 0.1% of its annual sales each year, it ranks among the highest in donation-to-sales ratio among imported car brands. This year, the total donation amount is 1.75 billion KRW.

Currently, Porsche Korea is conducting activities such as the talent child support project 'Porsche Dream Up' in partnership with Green Umbrella, the indoor gymnasium construction project 'Porsche Dream Playground,' and the creation of green spaces within schools called 'Porsche Dream Circle.' Among these, 'Porsche Dream Up' is a representative program supporting the dreams of children talented in various arts and sports, aimed at future generations. To date, it has supported a total of 266 students.

On September 24th, a 'Dream Up Concert' was held to celebrate the 8th year of the social contribution program and the 10th anniversary of Porsche Korea’s founding. The special performance by 'Dream Up' scholarship students featured three stages including traditional, classical, and ballet. Performances included gayageum, Korean dance, cello, bass trombone, viola, piano, and ballet for each program.

At the event, a sketch video and individual and group performances from the 'Porsche Turbo for Dream - Ballet' overseas training program, which took place over two weeks in Stuttgart, Germany, where Porsche headquarters is located, were also exhibited. Additionally, a certificate awarding ceremony for 'Dream Up' scholarship recipients was held.

Furthermore, new programs started this year include 'Porsche Frontier,' supporting startups and emerging artists, and 'Porsche Turbo for Dream Football,' supporting talented children in soccer. Activities such as the national intangible heritage transmission support project 'Porsche Future Heritage' and the children's traffic safety solution 'Porsche Dream Smart Eye' have been ongoing since 2022.

On September 24, participants of the 'Dream Up Concert' hosted by Porsche Korea are taking a commemorative photo at SAC Art Hall in Gangnam-gu, Seoul. Photo by Porsche Korea

This content was produced with the assistance of AI translation services.