Dongmyeong University Department of Advertising and Public Relations, Reading Club Seosamdok 3rd Anniversary... Leading the Text-hip Trend

The student-led reading club ‘Seosamdok’ of the Department of Advertising and Public Relations at Dongmyung University, celebrating its 3rd anniversary, is leading the Text Hip trend.

Seosamdok is a pure reading club where students receive no external rewards such as credits or scholarships. Nevertheless, it has been steadily held for 2 to 3 hours every first Saturday of the month since November 2021 for three years.

Students have read and discussed 38 books so far. The genres of the books read are diverse, including social sciences, humanities, natural sciences, pure arts, novels, essays, poetry collections, and self-development books.

Seosamdok adopts a so-called season system, where members read one book recommended by a member, and the person who recommended the book acts as the host to lead the discussion. After the discussion ends, members recommend new books and proceed with the next discussion.

In Seosamdok Season 4, senior students Noh Seong-ung and Go Mi-ju, junior students Lee Su-jeong, Son A-yeon, and Noh Hong-bi, and professors Hwang Woo-nyeom and Lee Jeong-gi are participating. Professors Hwang Woo-nyeom and Lee Jeong-gi participate as regular members, not as advisors.

Professor Hwang Woo-nyeom said, “Through Seosamdok, a student-led reading club, we can encounter various perspectives on understanding texts. This is a more valuable experience than the act of reading itself.”

As of December 2024, the fourth season is underway. Each Seosamdok member recommends at least four books and leads discussions. In Seosamdok Season 4, they are reading George Orwell’s Animal Farm, Hermann Hesse’s Under the Wheel, Jimmy Liao’s The Starry Night, Lee Seul-ah’s When I Cry, I Become My Mother’s Face, Kim Min-seop’s edited collection To You Who Ask What Kind of Adult You Should Become, Choi Eun-young’s A Person Harmless to Me, and Lulu Miller’s Why Fish Don’t Exist.

With the ambition to establish a reading culture on campus, Seosamdok members are preparing reading-related events such as author invitation lectures and book concerts in 2025.

Related information can be found on the official website and Instagram of the Department of Advertising and Public Relations at Dongmyung University.

Members of the Seosamdok reading club from the Department of Advertising and Public Relations at Dongmyung University. Provided by Dongmyung University

This content was produced with the assistance of AI translation services.