BPA Rotterdam Logistics Center Leads Expansion of Market Channels for Korean Export Products

Promoting Win-Win Cooperation Through Promotion After Purchasing Export Company Products

Busan Port Authority (BPA, President Kang Jun-seok) is actively working to expand the European market for products of Korean mid-sized export companies at the Rotterdam logistics center in the Netherlands that it operates.

BPA Rotterdam Logistics Center is leading the expansion of distribution channels for Korean export products. Photo by BPA

The BPA Rotterdam logistics center recently purchased healthcare equipment that analyzes body composition, produced by the Korean company ‘InBody,’ and installed it within the logistics center for visitors from various parts of Europe and local workers to use freely.

Currently, the logistics center receives about 1,000 visitors annually and employs around 40 on-site workers. Providing them with the opportunity to experience excellent Korean medical devices directly is expected to enhance the welfare of users and simultaneously improve InBody’s recognition in Europe, contributing to export expansion.

InBody is a Korean global healthcare company that has been using the BPA Rotterdam logistics center for a long term since October 2022. It produces various medical devices such as body composition analyzers, blood pressure monitors, and stadiometers, exporting to over 110 countries.

Nam Woong-hyun, team leader of InBody’s European branch, said, “The Rotterdam logistics center operated by the public institution BPA is greatly helping strengthen the export competitiveness of InBody products in the European market, and we will continue to expand logistics cooperation with BPA.”

This content was produced with the assistance of AI translation services.